Amplifying voices from the marginalised majority — with integrity, accuracy and accountability.
This policy governs all Yetu media platforms, including Mamela.org and other services operated by Yetu Infotech Collective.
Last updated: March 2026
Yetu media services — including the Mamela.org platform — exist to amplify the voices of organisations and individuals from the marginalised majority. We provide journalists, researchers, and the public with sources of news and comment beyond the echo chamber of South Africa's urban elite.
Whether through Mamela or other Yetu-managed channels, our purpose is to ensure that progressive civil society, community-based groups and grassroots movements are heard, connected, and can shape the national discourse on their own terms.
The Constitution of South Africa grants everyone the right to freedom of expression, which includes freedom of the press and other media, freedom to receive and impart information or ideas; freedom of artistic creativity; academic freedom and freedom of scientific research.
We enjoy legally protected freedom of expression because of people's struggle for democracy. It is a right we must practise, celebrate, defend and advance.
Freedom of expression does not extend to: propaganda for war; incitement of imminent violence; or advocacy of hatred that is based on race, ethnicity, gender or religion, and that constitutes incitement to cause harm.
Freedom of expression in South Africa is more a privilege than a right as the voices of the marginalised majority and progressive civil society are grossly underrepresented in the mass media that shapes the national discourse. Mass media newsrooms are understaffed as owners seek to cut costs and maximise profits. Otherwise professional ethical journalists lack the resources to report and are overly dependent on the Public Relations industry and 'official sources' from government, big business and the academy for news and comment.
Yetu’s media platforms — especially Mamela — are a direct response to this structural exclusion: we put the means of publishing back into the hands of communities.
All Yetu media services are built on a foundation of shared values. Members, contributors and partners are expected to uphold:
We stand for democracy, feminism, dignity, peace, free expression, and transparency — and stand against racism, patriarchy, authoritarianism, imperialism, colonialism, exploitation, profiteering, and corporate control.
To serve as a reliable and credible source of news and comment across all Yetu platforms, we commit ourselves to accuracy, truthfulness and integrity. This means:
Every organisation or contributor using Yetu services (including Mamela) is expected to fact‑check and verify content before submission. Misinformation or deliberate falsehoods undermine our collective credibility and will be treated as serious violations.
Yetu operates internet platforms (including Mamela.org) as a service provider. Legal liability for content posted rests with the organisation or individual that posted said content. By publishing, each member organisation or contributor accepts full responsibility for the accuracy, legality, and consequences of their posts.
Yetu Cooperative (as platform administrator) does not endorse, verify, or assume liability for user-generated content, but reserves the right to act in accordance with this Editorial Policy when violations occur.
As we strive to uphold our Editorial Policy we will be open and responsive to all feedback. The following procedure governs complaints, investigations, and sanctions for all Yetu media platforms (including Mamela).
For any questions regarding this policy or to submit a formal complaint, please contact editorial@yetu.coop. For general inquiries, you may reach us at info@yetu.coop.